The tree is trimmed, the lights are hung and Santa’s elves are busy baking here at Cupcake by Design. To share in the spirit of giving, we are giving away 25 cupcakes everyday starting Monday, December 9 for Twelve Days! Each day we will share a different flavor and all you have to do is be the first of 25 customers to come in to the Shoppe located at the corner of 44th and Ivanrest in Grandville (in front of the new Cabela’s) and say to us:
“On the (insert day here) of Christmas my true love gave to me (insert the crazy item that we would hope our true loves would not give us here) and you receive a FREE Cupcake of the Flavor of the Day. See complete schedule below. Now if you really want to get into the spirit, if you come in and actually sing the song of the day then you receive a bonus Gourmet Cookie to go with your cupcake!
Come on in and share in the spirit of giving this Holiday Season!
Monday, December 9:
On the twelfth day of Christmas by true love gave to me: 12 Drummers Drumming
FREE Cupcake of the Day is: Snickerdoodle Toffee
Tuesday, December 10:
On the eleventh day of Christmas by true love gave to me: 11 Pipers Piping
FREE Cupcake of the Day is: White Velvet
Wednesday, December 11:
On the tenth day of Christmas by true love gave to me: 10 Lords a Leaping
FREE Cupcake of the Day is: Vanilla Bean
Thursday, December 12:
On the ninth day of Christmas by true love gave to me: 9 Ladies Dancing
FREE Cupcake of the Day is: Chocolate Supreme
Friday, December 13:
On the eighth day of Christmas by true love gave to me: 8 Maids of Milking
FREE Cupcake of the Day is: Cookies ~n~ Cream
Saturday, December 14:
On the seventh day of Christmas by true love gave to me: 7 Swans a Swimming
FREE Cupcake of the Day is: French Vanilla Latte
Sunday, December 15:
On the sixth day of Christmas by true love gave to me: 6 Geese a Laying
FREE Cupcake of the Day is: Carrot Cake
Monday, December 16:
On the fifth day of Christmas by true love gave to me: 5 GOLDEN RINGS
FREE Cupcake of the Day is: Give me Smore
Tuesday, December 17:
On the fourth day of Christmas by true love gave to me: 4 Calling Birds
FREE Cupcake of the Day is: The Gingerbread Man
Wednesday, December 18:
On the third day of Christmas by true love gave to me: 3 French Hens
FREE Cupcake of the Day is: Red Velvet
Thursday, December 19:
On the second day of Christmas by true love gave to me: 2 Turtle Doves
FREE Cupcake of the Day is: Peanut Butter Paradise
Friday, December 20:
On the first day of Christmas by true love gave to me: A Partridge in a Pear Tree
FREE Cupcake of the Day is: Peppermint Swirl
‘Tis the season. You dust off the Christmas ornaments, decorate the Christmas tree, hang the Christmas stockings and mail the Christmas cards. You preset every radio channel to Christmas music, download a Christmas screensaver to your computer, and hide every coffee mug that doesn’t feature a Christmas scene. It’s definitely beginning to look a lot like Christmas. Then you remember …
The office Christmas party. That dreaded day of gifting blunders. Whether your office throws a black-tie cocktail gala or tacky-seasonal-sweater potluck affair, chances are you will give and get some sort of gift. One of my most memorable office Secret Santa gifts was a shaving kilt. No, not a shaving KIT, but a terry-cloth skirt printed in blue sailboats, wrapped around a can of shaving foam with a tag on it that read, “Smooth Sailing!” One year when I worked at an auto parts store, I had a ridiculous time trying to win back the hubcaps from my own car in a vicious White Elephant exchange. But it’s not confined to co-workers …
Families can gift even more inexplicably. Every Christmas my Grandma bestows woolen stockings upon all her progeny. Regardless of the fact that the family at-large is allergic to wool. And live down South. My father is fond of giving everyone auto parts (see above reference). One year he proudly presented me with a tire gauge and a distress flare. Apparently checking your tire pressure is cause for angst and announcement. Last Christmas, my dear husband put an ice cube tray in my stocking. I’m trying very, very hard not to over think that one.
We’ve all given our share of last-minute and thoughtless gifts. Which brings this around to the really important question … WHAT IS A TRUE GIFT? A real gift is something that makes you happy to give to someone else. It is something that costs you – either in time or money, inconvenience or effort – that you gladly give without hesitation. It is something that is so special yet so simple and so sweet as to be …
A White Velvet Cupcake. We know how to do great cupcakes here at Cupcake by Design in Grand Rapids. And we know that when you take a vanilla cupcake, add buttermilk, sour cream and white chocolate, frost it with Almond Cream Cheese and white chocolate shavings … white elephants around the world tremble with gift-giving anticipation! Finally – the gift you want to give AND the gift you want to get. ‘Tis the season, indeed!!
Stop in our new Location. Cupcake by Design, 3080 44th St. SW, Grandville, MI 49418. Corner of 44th Street and Ivanrest in front of Cabela’s!
Here at Cupcake by Design, we are interested in more than just making great Grand Rapids cupcakes. We are invested in our community and appreciative of the large number of organizations that reach out to meet the needs of our neighbors. We wanted to find a way to bless the hardworking, selfless people who do so much to make West Michigan a great place to live. So we’re launching a unique initiative, Sweet Charity, to highlight local non-profits and give them a financial boost.
Beginning in November, Cupcake by Design/Cookies by Design will focus on one Sweet Charity each month (from all non-profits suggested by customers) to be the recipient of a portion of one day’s worth of store proceeds. The idea is to have you share the causes you feel passionate about, then inform and inspire others to support the organizations on the frontlines of those causes. Whether your favorite charity is a school, church, social, humane or other agency that makes a positive difference in this community, we want to hear about it. To nominate your favorite non-profit as an upcoming Sweet Charity, contact Jennifer Kok at JKok@cupcakebydesign.com
Then come see us on Sweet Charity day. Help yourself to your favorite Cupcake by Design ‘cake like Butter Pecan or White Chocolate Raspberry, grab a sweetly decorated Cookies by Design sugar cookie , or pick up a Chocolate Lovers Delight package from Candy Emporium – and know your treat will benefit a worthy cause.
November’s Sweet Charity happens Tuesday, November 5 ; 10% of all sales this day will go to Parent Project MD, the organization on the frontlines of battling Duchenne Muscular Dystrophy. (DMD is the most common fatal genetic disorder diagnosed during early childhood. Find out more at http://www.parentprojectmd.org/site/PageServer?pagename=nws_index)
Join us each month for a new Sweet Charity. We’ll announce upcoming recipients right here and on our Facebook page https://www.facebook.com/cupcakebydesign
Oh, the fond memories of Halloween rituals with your children. Homemade costumes (“Do I hafta wear that? It’s itchy!) … trick-or-treating in Gramma’s neighborhood (“Aw, man. Another popcorn ball”) … arriving home at dusk to see a large moaning boogie man on the roof (“Why is Dad up there? And why is he wearing my Little Mermaid sheet?”) … sorting through your kids’ bags of candy (“You better give that Snickers to me. It might have a razor in it”) … lying in bed on a high-alert sugar buzz, trembling at every rustle of leaves outside the window (um, that would be me. The kids were blissfully asleep.)
My kids are grown now and my Halloween ritual has changed. Nowadays, I head to Cookies by Design/Cupcake by Design where I fearlessly order up my favorite Grand Rapids cupcakes, cookies and candy. Spooktacular goodies like The Great Pumpkin cupcake, Fallen Leaves Cookie Tray, and candies in the Candy Emporium that take me down Halloween’s memory lane (Bit O Honey, Goo Goo Clusters, Chicklets and more!) With over 300 available cookie bouquets and gift baskets, 30 flavors of gourmet cupcakes, and jar after jar of old-fashioned AND current candies, I can easily scare up a few bags full of wickedly delicious Halloween treats to take home and share with my boogie man.
Include Cupcake by Design in your West Michigan Halloween rituals. Come see the un-boo-lievable selection of sweets at our new store, 3080 44th Street SW, Grandville (in front of Cabela’s and Target).
I’ve worked a number of different jobs over the years, in the corporate world, in health care services, at various non-profits and in retail. I can say with much gratitude that most of my bosses have been pretty great. But the best boss ever was probably my very first “boss” … Ruthie Lewis. This goes way back to the summer of my seventh year when I was approached by my neighbor, Ruthie Lewis, to get in on the ground floor of her new venture. A lemonade stand. But not just any lemonade stand. This was to be a cutting edge lemonade stand and she wanted my creativity, my able hands, my front yard. Ruthie was a force to be reckoned with on an average day, but when she got a brilliant idea you got swept away on the tidal wave of her enthusiasm. I quickly agreed to help her open a unique stand. And eclectic it was. We offered fresh-squeezed lemonade – unsweetened, her idea … no-bake cookies sporting little flags with sage advice — our version of fortune cookies … and photo frames made of hand-decorated popsicle sticks — my inspired creations. I “borrowed” my mother’s Polaroid Instamatic and we were in business. The idea was to offer the lemonade at a rock bottom price, then upsell our customers. They would need the sweetness of the cookies to balance the tart beverage (and who can resist a cookie that comes with a life lesson?) Our customers would so enjoy themselves that it would feel like a mini vacation, and no vacation is complete without a picture to capture the experience! For every customer who bought the whole package, we threw in the photo frame for “free.” Pure genius. And rather successful … until the hot summer sun began cooking the no-bakes and my mom came looking for her camera. To her credit, Ruthie took responsibility for the unauthorized use of said camera, showed my mother the profits in our cash box, then directed mom’s attention to the beauty of the popsicle frames so artfully created by “a talented and well-brought up young lady.” Even at such a tender age, Ruthie Lewis had figured out what it takes to be a good leader:
1) Cast a vision that inspires others
2) Be big enough to accept responsibility for the whole team
3) Value the contributions of your people and give them credit for your success
October 16th is Boss’s Day. Even if your boss is no Ruthie Lewis, everybody deserves a day to be recognized and appreciated. To help you show your gratitude, Cupcake by Design has the best Grand Rapids cupcakes for your boss. Treat your leader to a fun fall flavor like Caramel Apple (October’s flavor of the month) Pumpkin, Butter Pecan, or German Chocolate. (Yummmm. Can you say “promotion?” ) You could just make your boss (and office!) the happiest in West Michigan.
It’s that time of year again, leaves are changing colors, haunted houses are on the rise, and the ever so popular apple orchards are filling up fast. Michigan ranks third in the country for apple production. Western Michigan is the most important commercial apple growing region, and in certain spots you’ll find fields of apples as far as the eye can see!
Here at Cupcake by Design, we use the crisp juicy Grand Rapids apples to our advantage. This month we have four Fall Flavors including Caramel Apple ~ chock full of Michigan apples, pecans and our delishily homemade caramel! Or try the always popular The Great Pumpkin, a Pumpkin spiced cake with a cream cheese filling and Cream Cheese Frosting. Looking for something different than apples and pumpkins, then how about the Butter Pecan? A Butter Vanilla cupcake with a Pecan Buttercream Frosting. The fourth flavor of the month is German Chocolate, a rich dark chocolate cupcake with a German Chocolate Frosting lots of coconut and pecans added to this one!
Fall in Michigan is our favorite season here at Cupcake by Design, and now we have one more reason to celebrate. Our new Location! Have you been in to visit us yet? Not only do we have Fall Flavors of Cupcakes, we also have Fall Candies such as Caramel Apple Salt Water Taffy!
Available daily throughout October and November
“Ta-Da!” sang a seven-year-old voice. I turned to see my daughter proudly displaying what she had chosen to wear on her first day of 2nd Grade. Yellow polka dot leggings, green and pink daisy shirt, brown pony socks, red Crocs … and purple ribbons in her hair. She looked like a jar of jellybeans, like a candy factory explosion – ridiculously adorable enough to eat!
Fast forward. “Behave yourself,” jokes an eighteen-year-old voice. I turn to see my daughter confidently laughing out her dorm room window and giving a goodbye wave on her first day of College. Soft auburn hair, bright blue eyes, flowered tank top … and a Batman bracelet. I can’t help but choke up at the bittersweet moment, can’t help but flashback to her second grade, can’t help but long for something that salutes the riot of color and silliness and sweetness that is my daughter. I can’t help but think of Candy Emporium inside Cookies by Design/Cupcake by Design.
At Candy Emporium I can indulge fond memories with candies like salt water taffy, old-fashioned sodas, English toffee chunks, Reese’s pieces and chocolate dipped M&M pretzels. And I can sweeten my hopes for the future with a delicious Cupcake by Design delight like Red Velvet, Salted Caramel, Cookies & Cream or Luscious Lemon cupcake. A fitting (and tasty) tribute, don’t you think?
As children across West Michigan head back to school, celebrate the start of another school year with your favorite sweet treat at THE place for Grand Rapids cupcakes, cookies, candies and more. Come see our brand new store at 3080 44th St SW in Grandville (in front of Cabela’s).
GRAND – (definition) great, impressive, extraordinary
VILLE – (definition) settlement, hamlet, small town
BULLDOG – (characteristics) solid muscle, fierce determination, unwavering loyalty
In honor of our new West Michigan store location (3080 44th St SW in Grandville; in front of Cabela’s), Cupcake by Design is excited to unveil our latest Grand Rapids cupcakes creation: the Grandville Bulldog! Vanilla cupcake with chunks of brownie and caramel, featuring a rich brownie frosting and topped with a dog-bone sugar cookie.
We are determined to show our loyalty to this great small town … in the month of September when you show your Grandville student ID, we’ll give you an impressive Bulldog cupcake for $ .50 off. Flash ANY student ID in September and get a solid 10% off your order. WE LOVE WEST MICHIGAN STUDENTS!! Live, Love, LEARN … and come hang out at Cupcake by Design!!
Cookies by Design/Cupcake by Design is celebrating fifteen years of serving up tasty treats in the Grand Rapids area. 15 years. It seems like just yesterday …
Summer 1998: I was a little lady with big dreams. Well, technically I wasn’t so little because I was pregnant with child #2. Really. Very. Pregnant. Some women get irresistible cravings, I get crazy ideas – I decided West Michigan needed a fun cookie shop and I would be the one to make it happen. Not after the baby was born. Immediately. With the blessing of my husband, Cookies by Design opened its doors on August 17, 1998. Two days later, my husband and I were blessed with the arrival of baby Hannah. In some ways, that was the easy part. You see, birthing Cookies by Design did not go without a hitch. I had new employees and I never showed up. My family members all called in sick to their places of employment so they could pitch in at the store, although none of them had a clear idea exactly what they were supposed to be doing. When my husband arrived at the hospital to pick up me and the baby, I was greeted to a car stuffed to the roof with cookie bouquets. I went right from delivering a baby to delivering cookies on the way home. And there was no time for a relaxing recovery. I went right to work and brought little Hannah along with me – she became something of a store “mascot” the first six months of her life. The customers adored her, now you can see her all grown up and working at Cupcake by Design. Did I mention I was also building a house and living with my in-laws (bless their hearts)!
There were burnt batches, setbacks, and plenty of hormones, sweat and tears in the beginning. But I can safely say I look back at that time with much fondness. And gratitude for the support of this community. Your enthusiasm and loyalty allowed me to expand into Cupcake by Design, and to pursue my passion of providing products that make people happy. To that end, I am expanding Cookies by Design/Cupcake by Design into a bigger location in Grandville on August 27. And because I’m again feeling adventurous — no, it has nothing to do with pregnancy this time! — I’m adding another element to the store: Candy Emporium, featuring a huge assortment of classic candies and current favorites.
Thankful for fifteen fabulous years and looking forward to many more.
(And happy 15th birthday to my sweet girl, Hannah!)
I bumped into a friend of mine today. Well, it was more like I crashed smack-dab into her. And that resulted in a complicated dance of juggled trays, cupcake catches, and leaning buttercream. This happens frequently as we work together at Cupcake by Design in Grand Rapids — it’s crowded in here! Racks of cooling cakes, rows of pastry bags and cookie cutters, counters crammed with edible works in progress, the kitchen alone is a tight squeeze. Then there is the store front – shelf after shelf of gift baskets and cookie bouquets, a case featuring many of our over 30 gourmet cupcake flavors, displays of fun gift items, our rentable cupcake tower, perfectly sweet samples, tchotchkes hanging on the wall, delivery people coming and going — phew! There’s a lot going on inside Cupcake by Design.
We’re a “close” bunch of co-workers but could use a little more elbow room. In the short term, you can help free up some space by stopping by and ordering a few of your favorite ‘cakes like Peanut Butter Paradise, Chunky Monkey, Strawberry Shortcake (June’s flavor of the month) and our NEW summer flavors featuring Oberon Ale and Summer Shandy. In the long run, we’re putting on our thinking caps and considering creative ways to accommodate the many, many delights offered at Cupcake by Design in Grand Rapids. Stay tuned. J